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Leads - Embargoes - Urgents - Adds |
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Leads |
If we lead a story we should say directly below the
headline in an "Eds:" line what is new in the story. The following examples show how headings should look:
Currency-Stocks/ Frankfurt (dpa) - The euro was priced at 1.0064 dollars at the start of trading Monday ...
Currency-Stocks/ Frankfurt (dpa) - After an early gain, the euro fell back and was priced Monday at ...
Mideast-Palestinians/ Beirut (dpa) - More than 20,000 Palestinians demonstrated ...
Germany-Government/ Berlin (dpa) - The German parliament Thursday approved ... The desks sometimes combine complex subjects involving more than one roundup into a leadall. Leadalls carry no dateline. They are bylined: By Deutsche Presse-Agentur dpa.
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Embargoes | Embargoes are noted in second line of the header:
Britain-Amnesty/ London (dpa) - Amnesty International said Monday that human ...
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Features | Apart from the timeless feature, dpa also runs byliners categorized as NEWS FEATURE (two words, not one), ANALYSIS, PROFILE, BACKGROUND, etc:
Kenya-Flamingoes/ Nairobi (dpa) - In the mud ...
Bosnia-Ceasefire/ Sarajevo (dpa) - The ceasefire signed Tuesday. ...
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Urgents | As a rule, urgent stories should be limited to one paragraph or two at the most. Additional information can be filed in a brief second take. A more detailed lead should follow as soon as possible.
Indonesia-Earthquake/ Jakarta (dpa) - People in the northern Sumatra town of ... The urgent line contains five bells. In PEN software the bells can be written with AltGr + G
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Adds | We no longer normally run adds to stories, but may do so if there is a minor addition to available information within 60 minutes of a story having been thoroughly rounded up, e.g.
Germany-Government/ Earlier in the day, lawmakers voted ... Sports results routinely run as adds through the day.
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Filing | Please remember to report on important developments as they happen! Don't wait until the end of the day to file your story! An opening item on an important parliamentary debate followed by a lead or roundup is better than a single story late in the day. A brief item summing up the end of an important conference should be filed before getting down to writing a lengthy roundup. If a story needs to be updated with a lead it should always be wrapped up in a roundup.
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