previous

Slugs - Headlines - Categories

next

Headers

The standard header for a story consists of two lines: the slugline and headline. Extra lines may be added for bylines (the word By is capitalized) or editorial advisory lines (the word Eds: is capitalized and followed by a colon and a message starting with a capital letter). The final line of the header (whether it be the headline, byline or the Eds: line) must end with a letter space and an "equals" sign ( = ). This is necessary for customer computer systems to recognize where the editorial header ends and the text starts.

Slugs

The slugline usually gives the country or region the story is centred on and the subject.

A sport can also be the first part of a slug: Tennis-Germany/

Headlines

Unlike the slug, the headline should contain the name of the country in full, e.g. Northern Ireland, New Zealand, South Korea, South Africa.

Cap up: FEATURE, NEWS FEATURE, ANALYSIS, BACKGROUND, PROFILE, INTERVIEW, RESULTS, HOLD, KILL, CORRECTION, 1ST LEAD, ROUNDUP, LEADALL, URGENT

Categories

There are five news categories and an advisory code for transmitting on the dpa wire:

i - politics

u - general interest (customers will see this as "X")

f - finance, business, economics

e - entertainment, culture, religion, science, technology

s - sports

v - editorial advisories

   Style Guide Home | Index of Key Words | Sports Slugs previous  table of contents  next 


© Copyright Deutsche Presse-Agentur GmbH
Print
Close Window