dpa is an independent news agency that belongs to the German media. Our partners are also our customers and they pay for these news stories. They pay so we can continue providing these stories from around the world. Simply put, news is expensive. Keeping editors in more than 100 countries working independently, without prejudice and reliably costs money – and dpa does not accept invitations or contributions. Our customers pay for the right to distribute these news stories. This is why you won’t find news stories here. You’ll find them with our customers and for a first insight, you can read the international top stories on www.dpa-international.com.
We work in 60 German bureaus, fact checking, researching, interviewing sources, following developments and analyzing from more than 100 different cities around the world. All to create comprehensive news stories, features and backgrounds.
We are professionals who write texts, shoot photos, design graphics, save audio clips, produce videos and build websites.
We develop tools and programs to deliver objective news to our clients as quickly as possible.
We are the sales team who ensures our customers’ needs are met and dpa is marketed.
We are technicians who ensure that everything makes it to our customers effortlessly and on time.
And we are the administration whom none of the others could work without.
We are dpa.
The agency is a limited company and belongs to its media customers. dpa statute prohibits shareholders from holding more than 1.5 per cent of the company’s shares. Governments are customers of dpa, but may not hold any shares within the company.
Furthermore, dpa’s clients are heterogeneous, which makes it impossible to align with various interest groups. It is a fundamental tenant of journalism that we tell good stories and provide facts, but allow readers to draw their own conclusions.
For dpa, trust and truth are of utmost importance. Our business model is based on absolute reliability. This is why there is no job more important that sifting facts from the daily flood of information to ensure lies and propaganda are not disseminated to our customers. In addition to a vetted group of correspondents, dpa has a system of controls to ensure errors are not transmitted through our products. No story is ever published without having been seen by at least two editors and if necessary, we choose accuracy over speed.
To produce this wide variety of products we report with twelve state services from all over Germany. We have correspondents stationed around the world who work together with our regional correspondents to create the dpa Europe service. We report on a variety of topics including: politics, economy, human interest stories, sports, culture, media, science, technology. We also create graphics and offer thousands of photos daily.
Our radio correspondents keep us informed and the dpa video service takes care to ensure websites have moving images. And dpa’s News for Kids is specially catered to reach children and explain things in a kid-friendly way.
dpa’s goal is to depict the world in words, pictures, graphics and videos. And we do this in English, Spanish, Arabic and of course, in German.
What don’t we do? dpa delivers messages, reports, background information and interviews. But never opinion. This is why commentary, editorials and satires are not provided through dpa.
We are proud that dpa is one of these 20. We are accountable to facts, not opinions. There is no government, association or chairman dictating what we write or whether photos need censoring. We write what our editors choose and these selections are never seen by dpa’s management team.
Of course we make mistakes. dpa is a company comprised of real people and there is always the possibility of misunderstandings, misperceptions or simple spelling errors. But even the smallest errors are important for dpa’s credibility, which is why we address them openly, honestly and in the most transparent fashion possible.
When an error occurs, reports are sent out a second time with a label reading “rectification.” Customers will find the correction is written out twice – once above the text headline in an abbreviated fashion and then again below the text where the error is explained in detail. These corrections are then disseminated through the usual dpa channels with the same priority as the original text. If there is a mistake during a breaking news event, it is corrected with the same priority: colored in red with an exclamation point. Exactly the same as the breaking news item.
dpa mistakes happen about ten times a day. It may sound like a lot, but dpa distributes more than 800 reports a day in the German wire alone. We pride ourselves in being very thorough when it comes to fact checking and providing reliable content and most corrections do not alter the substance of the report. Most often it is a small mistake that was overlooked, like a spelling mistake or correcting the age of a person.
Here are some examples of the last five corrections of 2015:
Th, 12/31/2015, 19:06
Iran threatens to accelerate its missile program
Correction: In the 2nd sentence the Ruhanis quote must be written correctly: Missile programme (not: nuclear programme)
W, 12/30/2015, 21:01
Poland’s parliament reorganizes state media despite European concerns
Correction: Parliament instead of government in first sentence
W, 12/30/2015, 17:25
US: Russia kills civilians – Turks to leave Iraq
Correction: Air strikes since the end of September (not December) in teaser
W, 12/30/2015, 11:24
Year of Decisions: Gauck to announce decision soon
Correction: Corrects the date of the parliamentary elections in the 4th paragraph: March 13 (instead of: March 16)
W, 12/30/2015, 11:12
Daimler increases quota of women in the workforce
Correction: Correction in 1st paragraph, the second to last sentence: More than 14 per cent (not 20 percent)
Our primary users are newspapers, magazines, TV and radio stations, online providers, governments, foreign parliaments, political parties, associations and organizations. These organizations have access to dpa's multimedia services, which includes texts, photos, graphics and audio. Essentially any type of company can become a dpa client. More information about the wide variety of products dpa offers can be found on our website.
Published dpa texts are copyrighted and may be used only with dpa’s permission. dpa reserves the right to take legal action and request compensation when content is used illegally.
Here is how to acquire the necessary rights.
The license price for fair use rights is dependent on the extent of use and ranges between 150 to 350 euros, not including tax.
We are happy to make you an offer and send you the accompany quote. Please send your inquiry to email@example.com and include your complete contact details and the intended use:
• Intranet (or online in a closed user group)
• Email distributor
We will process your request and contact you directly.
Texts and reports are under copyright in the same way as photos and graphics; they may only be used with dpa’s permission.
We ask for your understanding that dpa is unable to make any individual statements on whether the use of dpa content or parts of dpa content is permitted. Simply the review and assessment of such questions related to copyright use is difficult and requires considerable expense. Please understand that we cannot provide this type of legal advice or opinion.
If you need clarification on the legal admissibility as to the nature or content you are using, we encourage you to seek assistance from the appropriate bodies, such as lawyers, who can review the usage rights, or you can acquire the necessary rights with us. We are happy to provide a reasonable offer.
Under unique circumstances approval for single time-delayed publications on websites or in printed publications is possible at a charge. For information, contact us at firstname.lastname@example.org.
Information on image pricing is available through dpa’s Picture-Alliance. Please contact us by phone 069 2716-4770 or by email: email@example.com.
Infographics are produced and disseminated by the dpa subsidiary dpa Infographics GmbH. For information on distribution and pricing please contact firstname.lastname@example.org or by phone: 040 4113-32940.