Background image

Projects and initiatives

Sustainability: People, Planet, Prosperity

As Germany’s largest news agency, we take our social responsibility seriously: We are reducing our carbon footprint, offering our employees a working environment that is oriented towards equal opportunities and diversity, and taking advantage of the opportunities that arise from sustainable business practices.


Conspiracy myths and targeted disinformation campaigns pose major challenges for the media. As an independent news agency and joint venture of the German media, we see it as our task to establish and communicate standards in the field of fact-checking.

European Newsroom

The European Newsroom (enr) is a cooperation project between news agencies from all over Europe. The participating agencies have opportunities for training, further education and the joint development of journalistic standards. Through the enr, the European agencies are given equal access to information, paving the way for comprehensive and diverse reporting across national borders.

#UseTheNews – news literacy in the digital age

How do young people in Germany find out about news and how can contemporary news services be developed for Generation Z? With the #UseTheNews project, media organizations and media research institutes are getting to grips with changes in news usage and developing new information services specifically for the under 30s.

Trust Project

The German Press Agency is setting an example for quality journalism on the Internet and supports the international initiative "The Trust Project." dpa is working with media companies, online platforms, and universities, to better identify and highlight credible journalism on the web.

Participants include The Washington Post, The Economist, La Stampa and La Repubblica, Zeit Online, Google, Facebook, and Twitter.


TEMS - Trusted European Media Data Space - is a collaboration of 41 organisations from 11 countries that is committed to creating a common media data space across Europe. The initiative aims to enhance the digital transformation and competitiveness of the media industry by facilitating the deployment of advanced services and the adoption of AI and VR technologies, as well as improving data flows and fighting misinformation.

The German Press Agency (dpa) has joined the project, marking an important step in broadening the consortium's expertise and impact across the European media landscape.