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DRIVE: Your Partner for Digital Subscription Success
What people really want to read: Harnessing data science to power the digital transformation
The Digital Revenue Initiative (DRIVE) brings dpa together with the business consultancy Highberg and 30 regional publishers from Germany, Austria and Switzerland to boost digital subscriptions. In doing so, DRIVE focuses on the power of data science and the strength of its community.
Only by working together is it possible to draw so many insights from data in such a short period of time. This is what makes DRIVE a success factor in the digital transformation of any publisher. The unique and courageous teamwork of DRIVE was awarded “Best in Show” as the world's most successful initiative at the INMA Global Media Awards 2021.
Contact us to join our innovative community.
Shared Data Room
Publishers collect their data in the DRIVE data warehouse. This enables cross-publisher analyses, benchmarking and the development of personalization algorithms.
Strong Community
Everyone shares everything: data, insights and experiences. Members work together in a trusting environment to improve the performance of their content and develop new products.
Skillful Data Team
DRIVE members benefit from experienced data scientists and data engineers. The experts address all publisher needs individually and ensure excellent quality in data, algorithms and AI tools.
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 "DRIVE Whitepaper zur Zukunft von Lokalzeitungen")
Become part of DRIVE
Would you like to find out more about DRIVE? We look forward to hearing from you and will get back to you as soon as possible.
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